Sat 10 Mar 2007
Much a-twitter about nothing?
Posted by shelbinator under Netroots
Updated update: Welcome blog carnivalers: look for me and other local nerds in a story about Twitter in the AJC Living section early in the week of April 1.
So the first thing at the top of my Google Reader list over coffee this morning was a post by a self-titled Web Strategist that sings the praises of Twitter and relays the suggestion of another technophile that Twitter has eclipsed Dodgeball, ’cause Twitter is the more excellent and cool.
If you’ve no idea what I’m talking about, these are both internet services with a particular focus on text messages from mobile phones that allow you to update all your friends on your current status by sending an SMS to a short code; that status update gets stored in your history on the website and redistributed to all your friends who have notifications turned on. Example: this evening I will probably send “@Vortex” to 36343 (DODGE), and the whopping three people I know on Dodgeball will get a message informing them of my whereabouts in case they want to pop by; on top of that, if any of my friends, or friends-of-friends, are within 10 blocks (a measurement that’s probably harder to enforce in Atlanta than Dodgeball’s primary market of NYC), I’ll get a notice back of who’s near me. (Dodgeball does not understand that I like to drink alone.) If you get alerted that your friend is at the Highlander but don’t know where that is, you can text “Highlander?” to DODGE and get an address sent back. If you check Dodgeball’s website when you get home, you can see which users are regular frequenters of your favorite venues (stalk, stalk, stalk). And you can also use Dodgeball for non-locational announcements, such as “! anyone want to see Zodiac tonight?” to stir interest among your friends.
You can do some of that with Twitter, too, but there isn’t quite the focus on locational content. Twitter doesn’t seem to care where you are; if I text that I’m at the Vortex to Twitter, it’s up to my friends to figure out where that is, and Twitter isn’t keeping track of who’s hanging out there on a regular basis. Twitter’s use is mostly of the “shout” variety: you can update your status (”bored at work;” “excited about this nerdy seminar at 10am;” “wondering WTF twitter is for;” “going to O’Charley’s for generic beer and food”) regardless of its utility and pester the bejeezus out of your friends with these informative tidbits.
This makes me scratch my head long and hard about why this web strategist refers to Twitter as “less invasive” and “disruptive” than old-school instant messaging, which he has eschewed for Twitter. Looking at the published archives of Twitter exchanges of the few people I know on there (or just the raging torrent of public updates on Twitter’s front page), it seems they are engaging in quite a bit of rambling conversation that would disrupt the crap out of my day, particularly if I have to thumb the response back on SMS — though it is also possible to interface with Twitter through an AIM or Gtalk client and keyboard, and if you want to indulge your stalkers you can paste a Widget (left, and often broken) into your blog sidebar so visitors know the last random brainfart that crossed your keypad. (You can also whip up your own sidebar widget (right) to display your Dodgeball feed, though, recipe by Widget Blog.)
At the technophile-friendly SXSW media conference, Twitter has created a very fancy custom group page, so anytime you walk by a plasma screen at the conference you can see who’s heading out for a burrito or still vomiting from last night’s tequila (and texting about it); but while the ability to create group conduits for updates like this might come in really handy for social activist organizations, the hoi polloi have to mashup their own with Yahoo Pipes. (Heh heh, “Pipes.”) Mostly, though, it just strikes me that the bulk of the information passing around on Twitter isn’t all that useful. Interesting among your friends if you’re all chatterboxes, sure, but I prefer to just get down to business: where’s the beer at, and how do I get there?
Twitter also adds a layer of complexity in connecting with your friends in the first place, lacking any kind of Search function that would let me put in my friends’ names or just browse for people near my ZIP code like Dodgeball does. I only became aware of the few people I know that use Twitter by guessing their most likely usernames (say, their blog handles or Flickr profiles), and then looking at their friends and so on. My only other option is to give Twitter the email address of people I want to “invite,” and I already know that my more non-technical group of friends hates the crap out of that. Only one of them bit into the Dodgeball offer.
However, it looks like the web geeks are right: Twitter is more the buzz right now, though I have no idea why. It’s amazing what a little critical mass and crowdthink can do to overrule functional utility. Does somebody want to try to convince me otherwise? I’ll be “@Vortex.”
Holy cow does this continue to be the Dumbest Thing Evar1! I noticed a bunch of the public Twitter updates began with “@username,” and I assumed, naively, that this is how direct messages sent from one user to another (using the text convention “d username bla bla bla”) showed up on the recipient’s twitter page (publicly) while being transmitted to only their cellphone (privately). Negative, Ghost Rider, the pattern is crap. I am confronted yet again over my morning coffee with Twittery goodness, this time from Mashable, who points me to wikipreneur Ross Mayfield:
Anil Dash was spot-on to highlight “The sign of success in social software is when your community does something you didn’t expect.” A couple of weeks ago it became a convention to start messages with @username as a way of saying something to someone visible to everyone. Within the limited affordances of the tool, people started to use it not only for presence, but a kind of shouting at the party conversation. Further, when you see an to someone who isn’t in your social network, you find yourself inclined to go see who it is or add them if they are a friend who just joined. This kind of social discovery goes beyond seeing friend lists on profiles, aids network structure and quickens adoption.
Oh my GOD do I have to get out of this business before I actually even get into it, because I’m clearly not drinking the Kool-Aid. This mutation of blather is a sign of success? I guess it is if you’re the marketer, for whom no publicity is bad publicity, and all you care about is how quickly a network might grow that can carry a message that can make you a tenth of a penny each time it annoys someone. But this kind of message bleed harkens back to the party line days of early Ma Bell telephony, when you might’ve picked up the phone to call Auntie Clara but found that you’re listening to Bo and Jimbob talk about the latest gangrened cow testicle. This morning my only Twitter friend messaged to one and all, “@shelbinator… Twitter working any better for you?” Perhaps this will stimulate curiosity among her more amazingly bored friends about this tech-inept shelbinator character and earn me some contacts I’m not sure I need, but for the rest I imagine this is just the next step in the evolution of the Chronic ReplyAll-er Person (CRAP). We’ve all gotten sucked into the crossfire of a ReplyAll discussion that only ends when someone gets fed up enough to ReplyAll “Stop hitting ReplyAll!” Now we can do it by text! Fortunately, Twitter gives us the option to selectively ignore whomever we went, begging the question why we added the chatty bastards in the first place or even signed up for Twitter.
Internationally recognized authority on social tools Stowe Boyd backs over the answer, I think:
We are made human by our connections with other humans, and the small gestures that make us believe that we matter, matter. The wave to someone across the foyer in the office building, a pat on a friend’s shoulder as you head out to lunch, or maybe just the awareness that Joe has come to work. Our sense of self is composed of ten thousand small ties to others, and that is what is making Twitter so hypotically organic to my life: it is playing on a small need that is underserved in our nomadic, online, and partitioned world. The need to wink, wave, or pass a one liner on the way to the bathroom, or to share a small insight, slight, or fight with one’s neighbors.
Except I’m far less romantic about the “maintaining human connections” vision and think it’s far, far more about making us believe that we matter, MATTER! I matter! Hey everyone, I’m on the crapper! Don’t you care??? Care that I am on the crapper, say it, say it now!!! [send]
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16 Responses to “ Much a-twitter about nothing? ”
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Trackbacks & Pingbacks:
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Pingback from Web Strategy by Jeremiah » Twitter, a useful Communication Tool of SXSW
March 10th, 2007 at 3:22 pm[…] (Shelbinator has an interesting analysis, looking at Twitter from a different point of view, worth a read) […]
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Pingback from Twitter: ‘Everywhere Messaging’ proving ground at Matt MacQueen
March 12th, 2007 at 10:57 pm[…] And no emerging trend would be complete without a sharp and proper roast, which can be found here as excellent counterpoint to a mass lemming march right off the cliff: Much a-twitter about nothing? What are the best uses you’ve found? Even small team workgroups with geographically distributed members has potential, at least in my world. The mobile notifications were too much for me to handle regularly, but a twitter channel (easy to set up and focused on groups or events) could be a great way to get into the slipstream of valuable tips. The character limit is part of it’s user experience charm, forcing both sender and receiver to just get to the point. […]



March 10th, 2007 at 3:16 pm
Good analysis
I should add, that I’ve setup twitter so it doesn’t send me text or IM messages, giving me the freedom to check it when I want.
I had text messages sent to my mobile and my phone started tearing and crying… ;)
March 11th, 2007 at 1:34 pm
Last night marked the first night I’d ever gotten a message via dodgball! To be honest, I think Atlanta’s the wrong city for it. To spaced out. Not enough network penetration. Yeah.
Gave in to peer pressure last week. Joined Twitter. Though I do see practical application, I find that my Twitter experience has turned towards the worst since half my list went to sxsw. I feel like I’m there. I’m too busy to be in Austin right now, and yet I feel I have presence. I’ m networking people I know together in Austin, partially through Twitter. I know more about what’s going on at sxsw then I know about what my family is doing right now. And then there’s the other half of my list lamenting the fact that they aren’t at sxsw.. good god. I wish I -wasn’t- virtually there. I have work to do!
Speaking of which, I’m surprised you even have time to think in depth about things that would cause you to lose time.
March 11th, 2007 at 2:11 pm
Yeah, if Dodgeball wants to take root in cities our size, they’ll have to refine the GIS data a bit. We have distinct “villages” in Atlanta that would make a Dodgeball checkin very appealing if it could focus on people within a mile or less — basically notifying you of people in the same cluster of establishments (VaHi, Poncey-Hi, Midtown, Buckhead, Cabbagetown, Inman Park, Decatur square, etc.).
You’re exactly right: Stowe suggests that we’ve lost that human connection in today’s electronic world, but it’s precisely things like Twitter that make us less likely to wave across the foyer at someone ’cause we’re nose-down in our PDAs and cellphones. But whine about it though I may, Joe Biden now has a Twitter account, if his campaign wants it; gotta keep up with the Edwardses!
March 11th, 2007 at 7:17 pm
Putting people’s on-line bios in scare quotes is an ad hominem attack. You do better — and not badly — when you focus on the issues. There really is no doubt that I am an internationally recognized authority on social tools: I coined the term in 1999, after all. What’s your point, exactly?
The point I was making is that this is really a solution to allow people to do something small: to wave to someone (or the virtual equivalent) is a good thing, but not a big thing. The fact that you don’t get it (yet) doesn’t mean it is not compelling for those that are using it. Why don’t you talk to some of the advocates?
It may just be that everything big is (can be) small again.
March 11th, 2007 at 7:34 pm
Sorry Stowe, wasn’t trying to make them scare quotes, was trying to use actual quotes since I pulled the description verbatim from your website (much of my audience doesn’t follow this arena, so I wanted to indicate that it was not just me calling you an internationally recognized authority, since I’m rather new to this, too). I didn’t mean to be a dick about your bio — I would’ve thrown in a “so-called” or “self-proclaimed” if that was my intention, but I’ve seen your name enough times without trying to know you’re up to your eyeballs in this business. I might, however, be being kind of a dick about making a play on your words in the “matter” category; I assure you that that dickness is directed at compulsive Twitterers and not your professional assessment. Apologies for the confusion. :-)
March 11th, 2007 at 10:26 pm
Ok. I get it. But it is confusing.
By the way I think yoiu misread the “matter, matter” line. I means that the gestures that make us feel like we matter, do matter becuase we need that sort of support and we are naturally attuned to it.
March 11th, 2007 at 11:40 pm
I did misread it for a moment at first, but in the end decided to stick with the misread version to emphasize my puzzlement about why we need to get a text message about every single one of our contacts’ brainfarts. I like your original version, I really do: I used to get nearly as excited by a pair of movie ticket certificates from the boss as a reward for a big contract-winning overtime push as I did about several hundred dollar bonuses — it was the simple act of acknowledgement that reminded me I mattered to the department. But looking at the stream of twitters going through the pipeline, I don’t know how many of them are really small gestures intended to uplift the recipient, and I doubt they outweigh the number of twitters intended to indulge the sender’s need to be heard.
Anyway. I guess we’ll see, or I’ll see in any case. My suspicion of this medium wasn’t enough to stop me from creating an account for my favorite presidential candidate so I can’t complain too much. And I do appreciate your stopping by my wee blog to discuss; see, now that is a gesture that makes me feel like I matter, genuinely! Thanks.
March 12th, 2007 at 7:43 am
Shelbinator
There’s an interesting discussion both pro and con on techmeme.com that you may find interesting
http://www.techmeme.com/070311/p26#a070311p26
Jeremiah, the self titled Jeremiah
;)
March 12th, 2007 at 9:50 am
I care that you’re on the crapper.
I do, man.
Really.
March 12th, 2007 at 10:55 am
Thanks for the tip, Jeremiah — and yeah, I gotta watch myself with y’all’s titles, I can come across rather abrasive. You guys can call me That Fake Rocket Scientist or That Half-Assed Political Hack anytime. :-)
TC, I’m going to sign you up for Twitter and Twit the crap out of you. Oh God, the vision just popped into my head: imagine the 21st century version of phone-is-ringin-omagawd….
12:09am - gf just hung up on me
12:10am - @phone: SLAM
12:10am - @phone: PUNT
12:11am - i thik i brk s th ks th ph
<no carrier>
undefined
March 12th, 2007 at 11:29 am
Shelbinator
Credit goes to you, a backlash is already happening against Twitter, both on Twitter itself, at SXSW, and on BlogHaus –You’re a visionary.
I’m thinking we’re approaching the first peak of the Gartner Hype Cycle
oh, and we’re cool, please add me and blow me up ;)
March 14th, 2007 at 1:01 pm
Well well well. Look who’s expanding his audience! This is great, Shelby! Other people are reading! With exclamation points!
March 30th, 2007 at 10:07 am
Okay, I actually use to work in cellphone software development and I don’t “get” twitter.
This means I’ve topped the hill to being truly old, right?
March 30th, 2007 at 4:53 pm
Welcome to the Georgia Carnival. I guess I’ve not only topped the hill…I’m already down the other side “a bit”. Just having a cell phone feels like a leash to me sometimes….There’s a big difference between people being able to reach me and people knowing what I’m doing every minute. My 21 year old though loves this type of stuff. Yep, I’m old. :)